Freshly back from his New York Fashion Week and Milan Fashion Week trip, it was time for Hendrik Vermeulen to showcase his latest collection seen overseas to his clients and the media. The venue selected was the historic Cape Heritage Hotel, directly across the road from their studio. We utilised the courtyard, and as the title of the collection was Smoke and Mirrors, played around with the smoke and mirrors theme quite literally. Decor teams had mirrors all around the space, and we cut a smoke AV projection and literally loads of smoke from strategically placed smoke machines.
Well received, the evening had guests posting on social media and raving about not only the collection, but the small salon showing too. We look forward to working with Hendrik and JD from the Hendrik Vermeulen team again soon.
All technical was provided from AV DIRECT.
All decor, furniture and event dressing was from Something Different.