2013 SA Fashion Week AW took place as usual in the tents at the Crowne Plaza in Rosebank, Johannesburg. Our client Craig Jacobs of Funduzi wanted something different, so we conceptualised an off-site show (only two shows on schedule were off-site) in a garden-like zen garden setting for the eco-concious brand. Perfect weather, and a break from the stuffy, dark tents, meant that media, editors, buyers and guests raved about the location bathed in beautiful evening sunset.
On a rooftop of The Zone mall in Rosebank, we took inspiration from the mirrorball Dior show seating, curving the ramp area into gentle arcs flanked by picnic like seating. Apart from providing a visual difference, the central (indigenous) plant garden allowed views across the entire walk for guests. Guests were initially entertained downstairs at Tashas restaurant at a specially setup Bombay Sapphire bar, and escorted up in groups emerging in the zen garden setting.
All technical was supplied by Solid Rock, and event logistics organised by Event Alchemy (huge thanks to Tim and Christoph – true professionals), makeup and hair was by Loreal, and photography by SDR Photo.